Showing posts with label New Hampshire. Show all posts
Showing posts with label New Hampshire. Show all posts

Friday, July 2, 2010

The Session #41: Craft Beer Inspired by Homebrewing with White Birch Brewing Co.

Welcome to The Session – a collaboration of bloggers writing on a common beer-related topic. For July, we at Lug Wrench Brewing Co. had the opportunity to choose the topic: Craft Beer Inspired by Homebrewing as the collective topic for everyone to explore. You can read more about Beer Blogging Friday (“The Session”) over at the Brookston Beer Bulletin.
This month’s topic was the perfect opportunity to collaborate with one of the many small regional breweries in the New England area. During a recent trip up to New Hampshire, I nabbed a few bottles from White Birch Brewing Co.  Driving back to Rhode Island, the lightbulb went off in my head as I contemplated topics for this month.  What better way to talk about commercial beers influenced by home brewing than to talk with Bill Herlicka, owner and brewer of White Birch.  Bill, who has been a prior guest on this blog for our Nanobrewery Interview series, was a long time homebrewer before taking the plunge last year and founded White Birch.

The beer that I was most interested in talking with Bill about what his Berliner Weisse - an unique German sour wheat ale that is perfect for summer.  And also one that is not commonly found on most shelves.  Bill graciously agreed to talking about the beer and its influences, the summary of which is provided below.

Lug Wrench (LW): In general, how does what you learned as a homebrewer helped you as a commercial brewer?

Bill Herlicka (BH): I have only homebrewed prior to opening White Birch so I guess you can say it is a major influence as a commercial brewer. For example, I make the beer the way I want regardless of materials cost or time to age. It’s how I approached my homebrews and I have no interest in changing. The thought of trying to shave costs by shorting grain or hops in the hopes that the consumer won’t notice to me makes no sense.

My beers are hand made, hand bottled, hand labeled and a bit esoteric. I like that and find going into the shop fun every day. I contrast this to a conversation I had with another brewer who had to justify any new beer and some continuation of popular new beers with a cost benefit analysis. He says his brewery owners were more interested in profits than a new beer that was proving popular with local drinkers (it cost more and took longer to make). Brewing is a business and an art. We all have to live with our choices and for me I want to make what I enjoy, not what a "bean counter" would enjoy.

LW: Where did the recipe for the Berliner Weisse come from?

BH: It’s my take on the style. I researched as many examples of the style as I could find, the history of the beer, and what recipes were out there online. From my research and tasting I found that the basics of this beer were a light wheat based beer and that it was made with either a sour mash or through the use of lacto bacillus. From my tasting notes I found I prefer the softer body of a lacto based Berliner over a (sour) mash. Sour mashes seem to have a sharper range of tart and additional flavors that either work or in some examples are a bit more than what I’d expect in the style.

LW: Is there anything from your homebrewing days that influenced the Berliner Weisse recipe?

BH: Yes, I’ve always brewed bigger beers. Making something this small took so little grain that I found myself pushing the grain bill up so it “looked” right. My hope is that people enjoy the beer and style purists let the higher ABV slide.

* * *

White Birch Brewing's Berliner Weisse
Brewed: June 2, 2010
Batch: 1; Bottle: 786 of 1458

After chatting with Bill about the beer, my taste buds were primed and ready to crack open bottle I had in possession. With the recent heatwave we've been experiencing the past few days, this was a great complement to relaxing on the back porch enjoying the thermometer returning to more tolerable levels. 

The beer pours a faint straw color, but remains cloudy with a haze.  It produces a billowing white head which dissipates quickly down to the bubbling gold liquid.  A lactic burst is the first thing that hits the nose followed by a subtle wheat/malt undertone.  Hidden amongst the lactic is a faint wheat twang as well as a minor notes fruitiness and a slight hint of shellfish.

The taste reveals a citrus-like acidity and tartness with an underlying wheat and malt flavor.  A clean sourness, but not pungent, with no funk detected.  The wheat/malt resides until the mid-palate where it falls off leaving a pleasant tartness that slowly evaporates away.  The beer finishes very clean with a dryness and a lingering hint of citrus and lemon. 

Overall, the beer is a very refreshing, light, sour ale with enough tartness and clean sourness to cleanse the palate without fatiguing it.  Dry and clean, it leaves little behind other than a pleasurable essence of lemon sourness.  One sip just asks for another.

If you happen to be homebrewers like us, Bill offered these tips and tricks for those interested in trying their own interpretation of a Berliner Weisse:

I’d suggest 60% wheat malt, 40% pilsner, a very light hand with the hops and lacto. Don’t be afraid to step into the real wild bacteria. If you can make more than one style of beer at a time with different yeasts you can use wild “critters”.

I do recommend dedicated plastic for bottling and stronger bottles than standard 12 or 22oz bottles too.. Heck, if you think about it, wild yeasts are in the air and on everything. If basic sanitation lets us brew a beer without an infection then why not use a cultured “critter”.

I would certainly recommend anyone who find the beer to pick it up and try it.  If you've been fortunate to have any of White Birch's beers, let us know what you thought.

Slainte!

-The Wallace Brothers


“Don’t try to create someone else’s vision … do what you love and do it with passion. You’ll find your audience.”
-Bill Herlicka

Thursday, June 17, 2010

Nanobrewery Interviews: Manchester Brewing (Part 2)

While most of us have toyed with the thought of starting up a nanbrewery, others have taken the plunge.  To find out more about who these people are and what makes them do what they do, Tom and I embarked on a series of interviews with regional nanobreweries to get their stories.

Manchester Brewing
Concord, NH

As a follow-up to the first half of our interview with Kevin Bloom, owner of Manchester Brewing, this post presents the conclusion of our Q and A with Kevin.  Manchester Brewering started brewery production in 2008 and has recently start repbrewing after a short reprieve.  Currently, Kevin's beer can be found at select draft accounts in Massachusetts and hopefully soon in New Hampshire and Vermont. 

* * *

Lug Wrench (LW): Where did you get the inspiration for the beers you chose to commercialize? How did you pick your range of offerings?

Kevin Bloom (KB): My tastes are all over the map in beer, I love stouts first, followed by German styles, particularly Marzen, British ales like ESB's, Belgians of all description, and nearly everything else including sahti. (a Finnish beer made with baker's yeast). If I could have my druthers I'd open a brewpub and make every damn thing. If they turn out bad then I'll drink them.

So far, I've been fairly lucky. I made a Peppermint Stout, we sold maybe 14 barrels but we won't make it again because it wasn't that popular---people liked it or hated it, about 50/50. The Cinnamon Stout was a blowout, about 9 of 10 people we tested really liked it. Usually if I like something, I know other beer drinkers will like it too. Although what I like may not be enjoyed by those who drink the mass produced "beer", most beer drinkers like something I make. So I guess what I'm saying is that if I make a beer and it blows my glasses back, it goes on the market. The peppermint stout was sort of different because the first batch I made was the first ever. It's really good on ice cream, though!

LW: How did you gather the capital to start the nanobrewery?  How did you solicit investors?

KB: At first, I sold my interest in Liberty Street Brewing Company to my partners. Then, once I ran out of funds here, I got a couple of investors.  To round up investors, I just talked to acquaintances. That's one of the things covered in the School of Beer class. I found investors in very different ways when we started Liberty Street Brewing. There are very strict limits on what you are allowed to do as far as advertising goes. It's totally illegal to sell stock on the web, and one of the first companies that tried it was a brewery start up. They got into all kinds of legal trouble and were shut down by the SEC. I have a whole section in my syllabus about how to pick a good securities lawyer. Many who say they can do the job know nothing about it. They tend to charge the same as those who do know.

LW: You mentioned you had plans to offer discounted keg sales to local kegerator owners - what's the story behind it?

KB: I would like to have our beer taste the way it was made to taste. If we sell our beer in keg to kegerator owners, there's a good chance that will happen. We'll offer to clean their beer lines as well as the kegs we take in trade. I've had my beer on tap in bars, and strangely it tasted like a whole 'nother beer. Of course, homebrewers can use the system to keg their own beers, and that's a good thing too. Beats bottling two cases of 12 ounce bottles, eh?

LW: If you were speaking to an individual who is considering the prospect of opening their own small brewery, what advice would you give them?

KB: Go for it! (I'd qualify that by saying that if none of your friends like your beer, and you have trouble giving it away, then you might want to reconsider.) Do your homework before you plunge. Spend time and you won't have to pay as much. Research really pays off. Once you think you have your costs nailed, talk to a brewer in the biz and they'll tell you something you DON'T know. This is the best business for getting help. Brewers are a fun bunch, they aren't your competition. There are towns that support 10 micros, the beer drinkers will go to all of them.

I would advise people to sell over the counter, if that's at all feasible. You need that margin and you'll enjoy all the feedback. They make you have a restaurant in New Hampshire, and that sucks. I'm working to get that law changed, by the way. Get involved with your peer group. I have so much advice that we opened a School of Beer recently, we have a one day class where prospective brewers can see a whole batch being brewed, plus a syllabus that includes financing without banks and with no credit, siting, government forms and bureaucrats, sourcing and purchasing equipment, and how to save money all around. I want to have one every two weeks. The first is May 29, the second is June 19.

LW: Many of our readers are homebrewers - would you be willing to give us one of your recipes if people want to give it a try?

KB: I would be happy to provide a recipe, it's simple and a good summer beer. Here are my notes:

El Hefe - German Hefeweizen

Recipe Specifics
-----------------
Batch Size (Gal): 5
Total Grain (Lbs): 14.51
OG: 1.047
IBU: ~18 (Rager)

This is a classic Hefeweisen. The key to making it taste good is the yeast.  You should only use White Labs WLP380 to get the "banana clove" taste.  The carbonation should be relatively high, 2.7 to 2.8 volumes of CO2  The beer should be served at 38 degrees or so, in a tall glass.  (It will not be clear due to the style, and that's just fine.)

Grain/Extract/Sugar
---------------------
5 lbs. Pilsner malt
5 lbs. Wheat malt
(I like Durst malt but Weyermans is good too.)

Hops
-----
1 hop addition: I enjoyed subbing the original Hallertau with Amarillo, you could use Tettnang too.
At boil, 0.5 oz Amarillo hops (9.9% alpha) at 60 minutes.

* * *
 
Part 1 of our intereview with Kevin Bloom and Manchester Brewing can be found here.

If you want to find out more about Kevin, Manchester Brewing, or School of Beer, check out their website or better yet, if you are in the Concord area, stop by the brewery.

Slainte!

-JW


“I distrust camels and anyone else who can go a week without drinking.”
- Joe E. Lewis

Thursday, June 10, 2010

Nanobrewery Interviews: Manchester Brewing (Part 1)

While most of us have toyed with the thought of starting up a nanbrewery, others have taken the plunge.  To find out more about who these people are and what makes them do what they do, Tom and I embarked on a series of interviews with regional nanobreweries to get their stories.

Manchester Brewing
Concord, NH

For the third brewery in our Nanobrewery Interviews series, we had the pleasure of speaking with Kevin Bloom of Manchester Brewing Concord, NH.  Started in 2008, Manchester Brewing produces 2 bbls batches and has licensing to sell Vermont, New Hampshire, and Massachussetts.  However, as described below, Kevin has recently switched the brewery to just draft-only accounts as part of a realignment.  Massachussetts is currently the only state being sold into at the moment, with Vermont and New Hampshire hopefully coming back online soon.  

In addition to running Manchester Brewing, Kevin also runs a class called "School of Beer".  Targetting at individuals who are interested at starting their own small breweries, the class covers regulations, forms, sources, software, equipment, and of course, brewing.  One of Kevin's recent students just got all his federal licensing and will be opening Squam Brewing shortly in New Hampshire.  Anyone interested in finding more information on Kevin's School of Beer can email him for details.

Below is the first part of our two part Q and A interview with Kevin.

* * *

Lug Wrench (LW): What inspired you to start-up Manchester Brewing?

Kevin Bloom (KB): I really enjoy brewing. I came to it late in life after spending most of my time in real estate. After I started homebrewing, my friends kept bugging me to go pro. I went out to all our local brewpubs and kept pestering them until I got an assistant brewer's gig. I did that for a year and a half, then was hired as head brewer at a micro in Northern Michigan.

That place closed, (not because of the beer though!) and I designed several brewpubs, one of which is now open, Liberty Street Brewing Company in Plymouth, Michigan. I found the site, put the plan together, made the deal, and raised the start up capital for that one.  Liberty Street was still partially under construction when I sold my interest in it.  Manchester Brewering actually openned before it did.

LW: What made you select the name Manchester Brewing for your Brewery?

KB: I first incorporated in Manchester and liked the name. However, after a month it became clear that the powers that be wanted us to move into the millyard and there was no inexpensive way to do that. So, after looking at several places I liked Concord best and rented a spot here. Then I tried to get the name Concord Brewing company, but the state wouldn't allow it because there was one of those in Massachusetts once upon a time, and they still had the name, even though they've been closed for years. The state also wouldn't allow me to use Concord Beer Works, Concord Beer Factory, or anything with Concord and Beer in the name.

So since I'd paid for Manchester Brewing, it was easier to just keep that.

LW: What caused the shut down last year that made you regroup before starting the brewering back up in December?

KB: We started with one distributor. We were very naive about believing things we were told, and the distributor agreed to a certain volume of cases per week. They also said we needed to double production in the summer. To meet projected requirements, we spent a lot of money upgrading our equipment. The distributor never took that much beer, and in fact in a couple months stopped buying any beer whatsoever. From June to November 2009 we sold no beer in New Hampshire. If we hadn't gotten Massachusetts when we did, we would have closed down long ago. If any of your aspiring brewery owners should ever hear the phrase "We'll sell all you can make!" that would be a lie.

LW: Why did you decide to move to Keg-Only accounts when you started rebrewing?

KB: The margins are much smaller when you pay for glass, caps, and labels. Plus when you buy glass, it comes on a pallet, and you only get a price break on shipping with two pallets. There are 112 cases of 22 ounce bottles per pallet, which is more than 7 barrels of beer each. Two pallets with shipping are approximately $2500. When your distributor is selling 10 cases a month, all the money you spent on glass and bottling, not to mention beer, are just sitting on your floor. Meanwhile, you end up paying for rent and utilities just as though you were actually selling something. We can sell our beer for less and make more money with kegs. AND draft beer tastes better!

LW: You are a New Hampshire company, but your distribution plans are to supply Massachusetts initially, not NH. How come?

KB: Good question. Our Massachusetts distributor has their own cooperage, so they are sending us clean kegs to fill, and we'll just send them back full. Also our Vermont distributor will do that for us, but the New Hampshire distributors don't offer that option, and we haven't built a keg washer yet.

LW: Is there anything else you would think our readers might enjoy learning about you or your brewery?

KB: Making the labels is the most fun next to doing the recipes. I have a gas with the labels, especially with bad jokes, just like most of my peer group. Lagunitas got WTF beer approved by the feds, but they wouldn't let me have OMFG though so I'm jealous. I did get John Thomas Red and The Devil's Rooster, plus Conspiracy Theory which is my favorite.

On Naughty Nancy's they made us remove the nipples and cameltoe, but we kept the whip and leather skirt. We've been featured in Lehman Brother's legal blog a couple of times for pushing the envelope. We have probably had more labels rejected than most every other brewery, but we won't bore you. All the art is on the web site and please have a peak.

Incidentally, as a Discordian I felt compelled to put a 23 on every label. Good luck finding the 23!

* * *

Part 2 of our interview with Kevin Bloom and Manchester Brewing can be found here.

If you want to find out more about Kevin, Manchester Brewing, or School of Beer, check out their website or better yet, if you are in the Concord area, stop by the brewery.

Slainte!

-JW


“I am sure of this, that if everybody was to drink their bottle a day, there would be not half the disorders in the world there are now. It would be a famous good thing for us all.”
- Jane Austen

Monday, May 10, 2010

White Birch Brewing Co. Interview (Part 2)

While most of us have just toyed with the thought of starting up a nanobrewery, others have taken the plunge. To find out who these people are and what makes them do what they do, Tom and I embarked on a series of interviews with regional nanobreweries to get their stories.

White Birch Brewing Co. (Part 2 of 2)
Hooksett, New Hampshire

As a follow-up to the first half of our Q-n-A with Bill Herlicka, founder of White Birch Brewing Co., this post presents the conclusion of our White Birch interview.  Bill started brewery production at White Birch in June 2009 and self-distributes to “enthusiast” beer stores around New Hampshire (and hopefully Massachusetts soon).

*   *   *

Lug Wrench (LW): What are your plans for growing White Birch Brewing Co. in the future?

Bill (BH): My plans to grow White Birch are to focus on a slow sustained growth. I make a very different beer than most breweries and I like the idea of finding my audience in a managable way. I love having the flexibility to make a wide range of styles and don't want to give that up by jumping into an expensive 10 or 15 barrel system where I can only afford a few fermenters. As people enjoy my beer and want to see it in more places I'll keep doing my best to add new stores and new markets while working to keep the stores I have today stocked with our flagship, seasonal and new beers.

LW:  What are the biggest hurdles you see for White Birch?

BH: The biggest hurdles I see facing White Birch Brewing is maintaining quality and growth. I started brewing in a 2500 square foot warehouse space and I’m quickly filling it to the roof with fermenters, oak barrels and supplies to keep the process going. Growth is great and necessary, but moving to larger space means a lot of big expenses and attention which will challenge me while trying to keep the day to day operations going.

LW: If you were speaking to an individual who is considering the prospect of opening their own nanobrewery, what advice would you give them?

BH: Ignore the term nanobrewery. Decide on your vision of brewing and purse that. There are far easier ways to earn a living that a brewery. You have to want to do this and know it’s a lot of hard work. Don’t try to create someone else’s vision of a brewery. Labels, assumptions of how “normal” breweries start and even what to start with don’t matter. Do what you love and do it with passion. You’ll find your audience.

LW: What’s the most interesting thing that has happened to you since you started the brewery?

BH: I’d have to say a big one for me was doing the BeerAdvocate Belgian Beer fest in Boston and having people excited to meet me as the new brewer. What I really find rewarding though is having the flexibility to make anything I want and then getting to share that with enthusiasts and hear their thoughts. There’s nothing like meeting someone new at a tasting and seeing that smile on their face as they try and enjoy a new beer.

LW: Is there anything else you think readers might enjoy learning about you or White Birch?

BH: I brew beers I enjoy. I don’t worry about style guidelines in terms of trying to meet a style. When I make something with a style in mind, I’m making my interpretation of that style, not a clone of a ‘best of style’ or worrying about hitting style parameters. Other beers I make are because I enjoy their taste and there is no style intended.. I’m a big fan of the “specialty other” category if I have to pick one to define my beers. Oh, and please let me know what you think of what I’m making. I’m always happy to trade emails or chat at a tasting.

* * *

Part 1 of our interview with Bill Herlicka can be found here.

If you want to find out more about Bill or White Birch Brewing Co, check out the Yankee Brew News cover story on the brewery, or listen to Bill speak on the April 11th Sunday Session internet radio show produced by The Brewing Network.

Slainte!

-JW


"Beer ... a high and mighty liquor."
-Julius Caesar

Wednesday, May 5, 2010

White Birch Brewing Co. Interview (Part 1)

Let’s face it – the concept of starting up a nanobrewery is an idea many of us in homebrewing have entertained at one time or another. While most of us have just toyed with the thought, others have taken the plunge and put their money where their mouths are. To find out who these people are and what makes them do what they do, Tom and I embarked on a series of interviews with regional nanobreweries to get their stories.

White Birch Brewing Co. (Part 1 of 2)
Hooksett, New Hampshire

To kick off the nanobrewery interviews, Lug Wrench got the opportunity to speak with Bill Herlicka, founder of White Birch Brewing Co. Bill, a homebrewer for over 16 years and counting, started brewery production at White Birch less than a year ago in June 2009. Brewed primarily on two 26 gallon systems, White Birch beer is self-distributed to “enthusiast” beer stores around New Hampshire (and hopefully Massachusetts soon).   Below is the first part of our two part Q and A interview with Bill.

*   *   *

Lug Wrench (LW): What inspired you to start-up White Birch Brewing Co.?

Bill (BH): I’ve worked many jobs, but always had a passion for brewing. While watching my prior employer head down the same path of poor performance, loss of client confidence and clients I knew my job was going to be impacted. While discussing this with my wife, she said we’re young – you love to brew beer – why not see if you can open a brewery. Do what you love instead of another job. Thus began the earnest research and business planning to figure out how to start up my brewery.

LW: How did you gather the required capital to start White Birch?

BH: I used savings and current sales to fund startup costs and growth costs.

LW: Where did the White Birch name come from?

BH: My wife and I sat down and worked on names. We each had our lists. Mine were awful, she had some good ideas. We decided on White Birch Brewing because we love the white birch trees on our property and we felt it conveyed a sense of New England.

LW: How have you involved the community in your brewery? Do you interact with local homebrew clubs?

BH: I have stayed a part of my homebrew club – Brew Free or Die. In fact, some of my earliest beers were made in carboys that I borrowed from generous friends in the club. These days I do tastings in stores that sell my beer to help get the message out about good beer and what I’m doing at White Birch Brewing.

LW: With regards to selling your beer, what has been the biggest challenge you have faced in getting draft accounts or shelf space?

BH: Managing growth has been the biggest challenge. I’m very thankful that here in NH I seem to have struck a chord with beer drinkers and have had some great support in the areas I sell. As much as I’d like to grow faster and be in more stores, I’ve had to grow at a pace I can manage. Often this means I risk running out of beer at a store or I can only give one case of the new style to a store even though that store might want more.

* * *

Part 2 of our interview with Bill Herlicka can be found here.

If you want to find out more about Bill or White Birch Brewing Co, check out the Yankee Brew News cover story on the brewery, or listen to Bill speak on the April 11th Sunday Session internet radio show produced by The Brewing Network.

Slainte!

-JW


“… in life, there’s always room for beer.”
-Tom Ciccateri
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