LW: How did you gather the required capital to start White Birch?
BH: I used savings and current sales to fund startup costs and growth costs.
LW: Where did the White Birch name come from?
BH: My wife and I sat down and worked on names. We each had our lists. Mine were awful, she had some good ideas. We decided on White Birch Brewing because we love the white birch trees on our property and we felt it conveyed a sense of New England.
LW: How have you involved the community in your brewery? Do you interact with local homebrew clubs?
BH: I have stayed a part of my homebrew club – Brew Free or Die. In fact, some of my earliest beers were made in carboys that I borrowed from generous friends in the club. These days I do tastings in stores that sell my beer to help get the message out about good beer and what I’m doing at White Birch Brewing.
LW: With regards to selling your beer, what has been the biggest challenge you have faced in getting draft accounts or shelf space?
BH: Managing growth has been the biggest challenge. I’m very thankful that here in NH I seem to have struck a chord with beer drinkers and have had some great support in the areas I sell. As much as I’d like to grow faster and be in more stores, I’ve had to grow at a pace I can manage. Often this means I risk running out of beer at a store or I can only give one case of the new style to a store even though that store might want more.
“… in life, there’s always room for beer.”