Monday, December 19, 2011

Who Owns Who - A Graphical Representation

I've always had a soft spot for graphical representations of concepts - I've blogged about it a number of times (charts, maps, etc).  So whenever I find a new and interesting graphic about beer, I take notice. 

While reading Jay Brooke's blog, Jay turned me on to a new graphic that I found facinating enough that it was worth sharing here.  Dr. Philip H. Howard, assistant professor of Community, Agriculture, Recreation and Resouce Studies at Michigan State, created this great bubble chart that details the major players in the US beer market. 

Click on the image or go here for a larger version of the image. 

What I love about this infographic is how the clustering starts to show patterns in each of the companies business plans.  When belgian beer became mainstream, AB picked up brands like Hoegaarden and Leffe.  Or how Diageo has surrounded itself with "irish" brands, including Red Stripe?!? 

Let us know if anything interesting pops out at you when you check out the chart.  See any of your favorite brands and wished they resided under a different owner (i.e. Bass, Pilsner Urquell)?  Furthermore, if you happen to bump into other beer-related infographics, please point them out to me!



"When we drink, we get drunk.  When we get drunk, we fall asleep.  When we fall asleep, we commit no sin.  When we commit no sin, we go to heaven.  Soooo, let's all get drunk and go to heaven!"
-Brain O'Rourke

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