Thursday, October 6, 2011

Mac's Brewbars - New Zealand

New Zealand has a burgeoning craft beer industry that defies its small overall population size.  Authors like Jamil Zainasheff have been writing about New Zealand's impressive, but little known, beer scene.  Breweries like Epic and 8 Wired Brewing Company have been gaining international attention for their products.

I am fortunate to have co-workers to periodically travel to New Zealand and bring me back stories about the beer they try.  With this latest trip, they were talking about a brew pub called Mac's Brewbar that they found while looking at a stadium being used for the Rugby World Cup.

From Mac's website, it appears that the company runs a franchise of brew pubs throughout New Zealand, with eight locations on the North and South Islands.  They feature a variety of different beers, including Gold All Malt Lager, Spring Tide Lower-Carb Lager, Hop Rocker Pislner, Sassy Red Best Bitter, Black Mac Dark Beer, and Great White Cloudy Wheat Beer.  In addition to bringing back stories, my co-workers carried several Mac's bar coasters with them.  I have included pictures of a few with this post.

I really like Mac's branding style.  It ties directly to the chalk boards seen at bars and breweries across the world, featuring the various beers on tap or bottle.  The chalky block lettering is apparent on the coasters, where one side features the beer's name and the other has a cheeky and sarcastic description of the beer.  The branding carries forward to the beer labels and even on the strange ribbing found on the necks of the beer bottles.  The website features similar fonts and looks great, even if it loads slowly from the other side of the world.

Thanks to my co-workers, Craig and Stephanie, for bringing the coasters and the stories back with them.




  1. I had both the sassy red and black mac. I liked both but black mac was a heavy brew... more appropriate to the NZ winter than the spring when we were there.

  2. Thanks for the comment, and the coasters, Craig.


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