Monday, November 7, 2011

So That's How They Get the "Super" In The Beer....

If you've spent enough time in front of the television on any given Sunday, you're bound to get bombarded with promotions and marketing from the industrial lager brewers.  While the majority of the adds are playing on stereotypes or targeting their demographics weakness for scantily clad women (wait, what's wrong with that again?), there are a few that jump out as original.

The video below is not from American television, but it belongs in the "wow" category. From the Australian brewery Hahn's, the commercial explains just how they get that special something into their beer. Saturated in just about every 80s cliche, this is the brewery for T.J. Hooker, Hasselhoff, and Magnum P.I. All that is missing is the red Ferrari.

Make sure your volume is on and enjoy...

If anyone has any rhinestone Elvis Jackets, my fermentors is now seeming in need.

Thanks to J. Foley for forwarding the link several moons ago. 



"Milk is for babies. When you grow up, you have to drink beer."
-Arnold Schwarzenegger

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